4 Reasons Why You Need Niche Relevant Backlinks to Rank
Is it worth investing time and resources on acquiring niche relevant backlinks? Here's the 4 reasons why you need niche relevant or niche edit backlinks.
Niche-relevant or niche edit backlinks are the top SEO metrics to rank on Google.
You might wonder: What are even niche relevant backlinks, and how are they different from ordinary backlinks?
But before that, we need to understand that to rank on Google's search results pages and beat your competitors, you need to nail three types of SEO:
- On-Page SEO
- Off-Page SEO
- Technical SEO
Off-page SEO refers to all your activities outside of your website to improve your ranking in search engine results pages (SERPs).
This includes building backlinks, getting social media shares, and guest blogging.
The goal of off-page SEO is to signal to search engines that your website is authoritative and trustworthy. When other websites link to your content, it tells search engines that your website is a valuable resource.
You may not know this, but not all links are equal!
Building the wrong links can waste a lot of your time, effort, and, most importantly, money.
If you're still unsure what Off-Page SEO is, we have a simple guide discussing what SEO is here.
Or, if you need someone to help you build niche-relevant websites with backlinks via high-quality content, you could consider working with a Web3 SEO agency that provides link-building services.
In this blog, we will discuss specifically niche edit backlinks or niche-relevant backlinks and the four reasons why you want to invest time, effort, and resources in acquiring niche relevant backlinks to rank.
What are Niche Edit or Relevant Backlinks?
Niche edit backlinks are backlinks that occur editorially when another site references, cites, or links to your content as a source while writing about a topic in your niche.
These links are usually highly topically relevant within the subjects or keywords you're targeting.
The examples of niche edit backlinks are:
- If you're running a cooking website, another cooking website links to your website.
- If you have a website about gardening, a niche relevant backlink would be a link from another website about gardening.
- If you've created a secret recipe that is better than Colonel Sanders' fried chicken, tons of news outlets or cooking websites cite your recipe from your website in their content.
Now that you know what are Niche Edit Backlinks, you might wonder, why go all the way and try building them?
Here are the top 4 reasons why you need them to rank:
- Targeted Relevance
- Better Trust and Authority
- Better Referral Traffic Quality
- Natural Link Building Structure
#1: Targeted Relevance
One of the key reasons niche backlinks are so powerful is that they provide targeted relevance and authority for ranking. Niche backlinks are backlinks that come from other websites closely aligned with your specific niche, covering the same or very similar topics as you.
For example, if you run a blog about mountain biking, niche backlinks would come from other mountain biking blogs, gear review sites, biking magazines, trail directories, and other topically relevant sites. You wouldn't trust a mountain bike assembly tutorial in a vegan cookbook—it's common sense.
From John Mu himself: '“...One really good link from one website out there that is, for us, a really important sign that we should treat this website as something relevant because it has that one link.'
These types of in-niche links pass more ranking authority and power compared to general links from completely unrelated websites outside your niche. That's because the niche sites provide targeted context - their content is specifically about your niche, so links to niche-relevant backlinks to your site send a strong signal of relevance.
In addition, niche sites linking to you tend to use keyword-rich anchor text with relevant phrases from your niche instead of just generic phrases like your brand name. This helps reinforce your authority for ranking those specific, niche-relevant keywords and topics.
The more niche-specific backlinks you can build, the more authority Google will associate with your site for ranking highly in your niche compared to competitors. So it's worth the extra effort of niche outreach even if it's slower.
#2: Better Trust and Authority
Backlinks in general help build trust and authority for a website, which is important for converting visitors. But niche links are especially effective for quickly building very focused and credible authority within a specific niche.
When a mountain biking site gets quality backlinks from major niche sites like top biking blogs, gear review sites, and magazines, it demonstrates to Google and users that those big niche players trust and endorse the site as an authority.
'Even if you already knew sites like Healthline can be 1% incorrect about diabetes, you would need more evidence to prove them wrong than a mountain bike site talking about diabetes.'
This immediately boosts the site's credibility as a trusted resource compared to a brand-new site with no niche links. It establishes the site as an authoritative niche voice endorsed by others in the space.
The more niche links a website owner from authoritative sites, the faster trust builds. This focused authority converts visitors and helps the site rank above competitors without those key trust signals. Niche links build rapid niche credibility.
#3: Higher Quality Traffic
In addition to SEO benefits, niche backlinks bring higher converting traffic because that traffic is already interested and engaged in your niche. For example, visitors coming from a link on a biking site likely love biking enough to regularly read blogs about it.
So if they click over to your mountain biking site, they are essentially pre-qualified organic traffic that converts better thanks to their existing interest.
They convert higher on niche products/content than general visitors from a mainstream newspaper link, for example.
Instead of thinking: 'It is a hassle trying to get my content on other websites.'
Change the angle of your mindset to this: 'I provide value to other websites and whenever their readers need extra information before making a specific buying decision, they might end up clicking on the anchor text that points to my website—eventually increasing my chance to convert new potential customers.'
#4: Natural Link Building Structure
Pursuing niche-relevant backlinks also aligns well with the natural linkage ecosystem that exists across the internet. Within any niche, sites with high-quality content tend to organically link out to other sites creating valuable content on the same niche topics over time.
For example, in the same example of the mountain biking world again, they posted new blogs covering gear reviews, trail guides, tips, news, etc. As they produce standout content, naturally they get discovered by established sites that link to their posts or add them to blogrolls. Those new sites then eventually link out to other existing content and emerging niche sites.
A pro tip: Besides using guest posting to acquire your link-building efforts, you can also utilize a broken link-building strategy by reaching out to website owners to fix their 404 Errors by linking the broken pages to your updated content—it's a win-win search engines' strategy for everyone because 404 Error pages are not great for search engines' crawl budget.
This interlinking of resources within a niche reflects the natural progress of the internet - sites linking out when they find content their audience would find valuable. Google understands this organic niche ecosystem and tends to trust sites that are organically woven into it through editorially given niche links.
The key is that these links must be earned through hard work producing content good enough to deserve a mention from others. There are no shortcuts to forcing your way into a niche link network artificially. You have to create something worthwhile.
But for sites focused on organic, long-term growth, building niche relevance through content and links is aligned with how the internet functions. The links keep providing SEO value for years via ongoing niche recommendations.
Getting a few early niche links can put you on the radar within your community, making it easier to get more links later on as your authority grows. While a slow process requires effort, respecting the natural niche linkage ecosystem pays dividends.
If Niche Relevant Backlinks is So Much Better, Why Bother with Different Link Building Strategies?
In a long-term link-building campaign, you would want to build a natural, diverse link profile surrounding your website.
If you're building niche links within a short timeframe, Google might detect that you're conducting link schemes—therefore, sending you the 'Manual Action' hammer.
One might say, "An effective link-building strategy is all about creating high-quality content, blog posts, or helpful resources that eventually attract backlinks naturally." Let's be realistic here. If you're starting fresh as a nobody, this is going to be difficult.
However, if you're ready to build niche-relevant backlinks, understand that this is usually much more expensive than an ordinary backlink-building strategy.
You Need Niche Relevant Backlinks to Rank
There's a lot of noise out there proclaiming things like, 'You don't need backlinks to rank!'.
Time and time again, this has been proven to be false as Google still uses the PageRank algorithm to discuss how many relevant backlinks and what type of content are considered relevant websites trustworthy.
Here's a detailed quote from Google on backlinks: 'Our systems aim to prioritize those that seem most helpful. To do this, they identify signals to help determine which content demonstrates expertise, authoritativeness, and trustworthiness.
'One of several factors Google uses to rank websites is if other prominent or authoritative websites link or refer to the content because backlinks from the correct places help PageRank to pass a positive score to your website.'
Although you intend to rank better, you want to make sure that you're also doing it correctly and also beneficial to Google, which is to provide better information and user experience.
Purely buying links is considered link spam, and Google may hit you with a manual action in an attempt to manipulate the search engine engines' ranking.
What are Other Links besides Niche-Relevant Backlinks?
Breaking down Off-Page SEO link types, you'll have links like:
- Citation or Editorial links: These are backlinks within the content of articles on other websites. They occur naturally when another site references or editorially cites content from your site.
- Resource links: Links from resource pages on other sites, such as blogrolls, lists of recommended sites/tools, etc. Resource links act as endorsements of your site.
- Sponsorship links: Backlinks you get from sponsoring or supporting another platform, event, or piece of content. These show support from trusted sources.
- Directory links: Quality submissions and relevant online directories in your niche can earn valuable backlinks. Choose directories with good metrics and traffic.
- Forum or Social links: Backlinks from online forums or social media platforms like Twitter, Facebook, LinkedIn, Reddit, and more. These help show social signals of your brand's authority.
- Image links: Backlinks earned when other sites use images from your site on their pages and link to the image source
Niche-relevant backlinks should be a core focus of your SEO strategy.
The more niche-relevant backlinks you have, the more likely Google is going to trust your source more than other sources—in other words, better ranking.
While earning niche links takes effort, the payoff aligns with the natural linkage flows of the internet.