joshzensite@gmail.com | X: @realJoJo | TG: @joshavenue

Web3 Growth, Community, Product & AI-Native Operator

7+ years driving Web3 adoption across DeFi, L1s, and GameFi. Expertise in full-funnel growth, community architecture (0 to 14K+), product strategy, and leveraging AI/automation to scale operations efficiently. Proven track record in forensic on-chain analysis and security response.

GROWTH & ACQUISITION trending_up
7+ Yrs
Web3 Exp
COMMUNITY OPS group
14K+
TG Growth
TECHNICAL ON-CHAIN search
$10M+
Fund Freeze

Projects & Proof of Work

Deployment Sandbox
account_balance_wallet

Rysk Portfolio

Developed comprehensive options trading strategies UI and community education programs for options protocol.

DeFi
analytics

DeFiStrats.xyz

Personal knowledge base and research hub documenting advanced yield farming and liquidity provisioning strategies.

Research
public

Hyperliquid Malaysia

Founded and grew regional localized community for decentralized perpetuals exchange, driving localized volume and adoption.

Community

Operating Rhythm

Trajectory Log

Operations Manager & Head of Product

TESSERA
PRESENT
  • Achieved 95% reduction in digital ad spend via AI-driven inbound SEO and organic content engine, achieving 10k unique impressions on Google/Twitter monthly.
  • Automated multi-channel content deployment using AI LLMs (Claude/OpenAI), scaling community newsletter and updates efficiently.
  • Launched self-serve B2B SaaS onboarding portal; spearheaded go-to-market strategy for enterprise blockchain solutions resulting in key pilot engagements.
  • Designed product requirements, UI/UX (Figma), and comprehensive PRDs bridging business objectives with engineering constraints.
Product Strategy AI Automation SEO

Community & Growth Architect

ALEX LAB FOUNDATION
PREVIOUS
  • Scaled Telegram community from 0 to 14,000+ members through strategic AMAs, airdrops, and targeted engagement campaigns.
  • Managed Tier-1 CEX listing relations (e.g., ByBit) and executed launch marketing campaigns driving peak TVL of $100M+.
  • Directed multi-language community strategy (Korea, Japan, Global), managing 20+ ambassadors and regional leads.
  • Executed real-time crisis management and on-chain forensic tracing during security exploit; coordinated with CEXs resulting in a ~$10M fund freeze and asset recovery.
Community Growth On-Chain Forensics CEX Relations

Growth Lead

CREDITCOIN
PREVIOUS
  • Orchestrated regional growth strategies across Asia-Pacific for institutional lending protocol.

Technical Competencies

Skill Matrix
Growth & Marketing
  • Inbound SEO Strategy
  • Content Architecture
  • GTM Execution
  • B2B Lead Gen
Community Ops
  • Telegram/Discord Scaling
  • Ambassador Programs
  • CEX Listing Relations
  • Crisis Management
Product
  • UI/UX Design (Figma)
  • PRD Development
  • Agile Scoping
  • User Journey Mapping
On-Chain
  • DeFi Mechanics (Yield, DEX)
  • Fund Forensics/Tracing
  • Tokenomics Analysis
  • Multi-chain Navigation
AI & Automation
  • LLM Prompt Engineering
  • Workflow Automation
  • Content Generation
  • Process Optimization