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Top 12 Web3 Marketing Tools That You Need to Know

This article will show you the top 6 Web3 marketing tools we have tested and proven effective for your Web3 marketing growth—tested and guaranteed to work.

Top 12 Web3 Marketing Tools That You Need to Know

Web3 marketing tools are used exclusively for growing Web3 metrics you can trace and check on-chain, whereas traditional marketing tools cannot validate Web3 marketing on-chain.

This article will cover the top 12 Web3 marketing tools in 2023 that are tested and proven by ourselves.

The best part is that these 12 Web3 marketing tools are guaranteed to work, so you will save time trying to find out what works or doesn't.

Key Takeaways:

  • The Top 12 Web3 Marketing Tools are QuestN, Gleam, Etherscan, Inspect, X Advanced Search, Vulcan, Discourse, Social Blade, HypeAuditor, Dune Analytics, The Graph, and Flipside Crypto.
  • Traditional and Web3 marketing tools differ because of wallet and account integrations.
  • Every tool within this article is proven and tested without affiliation or sponsors.
  • Web3 marketing metrics are not the same as traditional metrics.

Read Also: Top 7 Web3 Marketing Agency in Singapore | 2023 Edition

What is Web3 Marketing?

Web3 marketing refers to applying marketing strategies and techniques in the context of Web3.

Growing a user base in Web3 differs a lot compared to traditional marketing, such as:

  • Marketing activities
  • Tracking user activities
  • Goal completion of specific revenue-driven activities
  • User experiences
  • Onboarding journey
  • Analyzing feedback and improvements

The nature of decentralization can significantly affect how you grow and optimize your marketing campaigns because now you must track both on and off-chain data to improve.

More work aside, here's something good: On-chain data is beneficial because your users cannot manipulate interactions—all activities are traceable via Etherscan (There are many other explorers out there, we are just using Etherscan as an example).

This allows you to analyze interactions far better compared to traditional marketing.

Typical, in Web3 marketing, the top metrics that 99% of all Web3 projects track are:

  • Total Value Locked (TVL)
  • Number of Holders
  • Number of On-Chain Activities (24 Hours)
  • Number of X (Formerly Twitter) followers
  • Number of Community Members in Discord
  • Number of Participating Forum Members in Discourse
  • Governance Participation Rate
  • Liquidity Across CeFi & DeFi
  • The number of Social Media Posts, including likes, Repost, and Comments.
  • Number of Listings
  • Number of Stakers / Validators / Holders

Now that you already know what web3 marketing is all about and its metrics, it's time to dive deep into the top 6 Web3 marketing tools that can level up your Web3 marketing metrics.

The Top 12 Web3 Marketing Tools in 2023

#1: QuestN

questn homepage

QuestN is a GaaS, a.k.a Growth-as-a-service, that provides robust organic user growth services for Web3 projects like yours.

The QuestN ecosystem provides accurate and efficient growth services for more than 19k+ Web3 project parties. It is also a One-stop solution for Web3 growth for Web3 projects looking to supercharge their follower, users, and community numbers.

QuestN makes it super easy for Web2 users to enter Web3.

The best part is, QuestN is 100% permissionless.

You can create your community and post fun quests on QuestN, with plenty of templates to choose!

Curious to see how powerful QuestN can be?

Look at this embedded Tweet from Creditcoin where I was part of the QuestN marketing initiative—as of now, there are 156K impressions, which is massive.

My personal thought about QuestN: Unbeatable Web3 marketing tool, and I am extremely in love with it. They never disappoint when it comes to getting new users by increasing X and Discord followers. I can't even live Web3 without it at this point. That's how good I think QuestN is for community building.

Try QuestN:

If you need someone to set up an irresistible Web3 campaign, you can contact our agency since we offer that as part of our service. (Disclaimer: Not paid by QuestN, we love using them.)

#2: Gleam

gleam homepage

Like QuestN, Gleam utilizes campaign-based goals to build a massive following behind your brand.

Here's the difference between QuestN and Gleam

QuestN Gleam
Has Metamask Connection Does Not Have Metamask Connection
Supports primarily X & Discord Support more different unique social platforms
Up to more than 10 different blockchain networks No support for any blockchain
Unique Community-based Profile Leaderboard Scoring system Optimized for one-off campaigns
Less than 30 unique, actionable goals More than 75 unique goals
Free to use Limited Free options (Pro is usually required)
Comes with unique user progression through gem scores No unique user progression

I used Gleam around late 2022 but quit since then because QuestN is much more Web3-friendly.

That does not discount that Gleam is an effective Web3 marketing tool that you can also build insane metrics; for example, see this image below for a campaign I did for Zest Protocol in late 2022.

a screenshot of a tweet showing high number of likes

No matter how much I love Gleam, I would go for Gleam if I were to conduct a crossover campaign between Web3 and non-Web3 audiences.

This is because Gleam has the ability to create more unique tasks across various platforms.

This allows marketers to leverage multiple channels, such as social media platforms, websites, and email marketing, to engage with their target audience beyond the current campaign effectively.

Try Gleam:

#3: Debank

debank homepage

Debank is a powerful tool leveraging blockchain data to provide accurate insights for web3 marketers and on-chain analysts.

Debank empowers marketers to decide which influencers to onboard or projects to partner with based on past on-chain activities.

Let's say you plan to launch a massive marketing stunt in two weeks.

You would need the power of Crypto Twitter at your side.

What is Crypto Twitter? Crypto Twitter is basically X, but filled with crypto-related content on your homepage.)

In other words, you need influencers, particularly those with many followers on X.

However, there are tons of influencers promoting scams—including BitBoy.

Debank helps you analyze their publicly known address to determine whether you will work with good or bad influencers by checking their past on-chain activities.

If you are lazy and decide not to double-check your influencers' on-chain data, you might end up in the next Zachxbt's X thread.

Try Debank:

#4 Inspect

inspect nft homepage

Inspect is a powerful web3 marketing tool that lets you find top crypto influencers within a few clicks.

Not only that, you can quickly sort between networks (For example, some influencers prefer promoting Solana projects rather than Ethereum) and also check by the tweet frequencies to determine activeness.

However, the only downside of Inspect, which I don't really like, is that Inspect relies only on numbers to determine the ranking of the influencers.

We did a test run by simply choosing the top influencers, and the results were...meh—plus, an expensive mistake.

Inspect, no doubt, will help you find potential influencers based on their profile popularity, making it easy to identify your first ten influencers. Still, you need to filter them depending on the nature of your project and goals to save money.

Try Inspect:

#5: X Advanced Search

twitter advanced search UI

X Advanced Search is a feature built in X.

This search filter lets you delve deeper into any profile's past tweets, thoroughly investigating an influencer's tweet history and ensuring that they have not been promoting any form of scams or fraudulent activities.

This feature is extremely valuable in web3 marketing, where trust and transparency are crucial.

You don't want to get caught working with known scammers—it's embarrassing.

By leveraging the advanced search tool, you can safeguard your projects' reputation and avoid associating with individuals who may compromise their marketing efforts or deceive potential customers.

Here are some of the keywords you can use in the advanced search tool to check one's history:

  • Check this out
  • This project
  • Join
  • Swap
  • Contract
  • Uniswap
  • DEX
  • Buy

By filtering out these typical scammer's keywords, you should get a good idea of the historical records of their tweets.

Click here to do an advanced search:

#6: Vulcan

vulcan homepage

Vulcan is more of a verification tool rather than a direct marketing tool for your marketing metrics.

Let's say you have earned around 5,000 new members; Vulcan allows you to grant their membership and Discord access depending on your allocated NFT passes.

All you have to do is:

  • Head to the Vulcan official website
  • Click 'Set up your Server'
  • Click 'Log in with Discord'
  • Choose your Server
  • Choose 'Token Gated Role'
  • Click 'Add New'
  • Pick the ones that fit your project; I will pick Opensea Collection in this example.
  • Paste the URL and click Done.
  • Then send the message to your channel of choice in your Discord

Try Vulcan:

#7: Discourse

discourse for web3

Discourse is a forum platform that is used by many Web3 communities. It is a powerful tool that can be used to build and engage with audiences, share information, and provide support.

'I helped manage the Creditcoin community forum using Discourse, where we can engage in much deeper conversation with the communities rather than through Discord.' — Joshua

Discourse is a great way to connect with your users and partners deeply.

Many Web3 projects have active communities on Discourse, so it is a great place to start building relationships and promoting your product or service.

Discourse is also the best place to share on-chain proposals with your token holders prior to governance voting.

Try Discourse:

#8: Social Blade

social blade homepage

Social Blade is a social media analytics tool that can be used to track the growth and performance of social media accounts, including YouTube, Twitch, and Instagram.

'I typically use the Social Blade grade system to overview the influencer's profile score quickly. While A is the best, it can indicate an expensive engagement cost. So, we try to find a balance and more due diligence.' — Joshua

It provides a variety of metrics, such as subscriber count, view count, engagement rate, and estimated earnings.

Social Blade can be a useful tool for Web3 marketing in a few ways, you can:

  • Identify and target influencers: Use Social Blade to find influencers with large and engaged followings in the Web3 space. You can then reach out to these influencers and offer to collaborate with them on promotional campaigns.
  • Track the performance of your own social media accounts: Use Social Blade to track metrics such as subscriber count, view count, engagement rate, and estimated earnings for your social media accounts. This information can help you to identify what is working well and what is not, and to make adjustments to your social media strategy accordingly.
  • Analyze the competition: Use Social Blade to track the performance of your competitors' social media accounts. This information can help you to identify what your competitors are doing well and to develop strategies to outperform them.

Try Social Blade:

#9: Hype Auditor

hypeauditor twitter homepage

HypeAuditor is a social media analytics tool that identifies fake followers and influencers on Instagram, YouTube, and TikTok. It provides a variety of metrics, such as fake follower percentage, engagement rate, and average reach per post.

HypeAuditor can be a useful tool for Web3 marketing because there are a lot of fake influencers on X (Twitter).

There are tons of social engineering happening out there, and HypeAuditor can potentially weed out the bad ones for you.

Try HypeAuditor:

#10: Dune Analytics

dune analytics homepage

Dune Analytics is a blockchain data analytics platform that allows you to query and visualize data from the blockchain. It is a powerful tool that can be used for various purposes, including Web3 marketing, research, and investment analysis.

Dune Analytics works by extracting data from the blockchain and storing it in a database. This data can then be queried using SQL, a standard query language. The query results can be visualized using charts, graphs, and other visual elements.

Dune Analytics is a community-driven platform. There are many pre-built dashboards and reports that you can use to get started quickly. You can also create your own custom dashboards and reports.

Dune Analytics is a free platform for everyone. However, a paid Pro plan offers additional features, such as private queries, export of results, and more.

We mentioned Dune Analytics because Web3 marketers like you can use on-chain positive data as marketing collateral to promote to your potential token holders to indicate token strength on-chain.

Try Dune Analytics:

#11: The Graph

the graph homepage

The Graph is a decentralized indexing protocol for querying networks like Ethereum and IPFS. It makes it possible to query data that is difficult to query directly on the blockchain. The Graph uses the GraphQL query language, which makes it easy to query data for specific applications.

The Graph is a key component of Web3, making it possible to build decentralized applications that can access and query blockchain data. The Graph is used by many projects, including DeFi protocols, NFT marketplaces, and analytics platforms.

Slightly some similarities to Dune Analytics, but more towards developers.

Try The Graph:

#12: Flipside Crypto

flipside crypto homepage

Flipside Crypto is a blockchain data analytics company that provides insights into the cryptocurrency market. It offers a variety of products and services, including:

  • Flipside Data Studio: A platform that allows users to analyze blockchain data and create custom dashboards and reports.
  • Flipside API: An API that allows developers to access Flipside's data and insights in their own applications.
  • Flipside Shares: A data warehouse that provides access to Flipside's data in a structured format.

Flipside Crypto's data is collected from various sources, including on-chain, social media, and market data. It uses this data to track trends and provide insights into the cryptocurrency market.

Flipside Crypto's products and services are used by various stakeholders in the cryptocurrency market, including investors, traders, analysts, and developers.

Investors use Flipside Crypto's data to make informed investment decisions. Traders use Flipside Crypto's data to develop trading strategies.

Analysts use Flipside Crypto's data to write reports and provide insights to their clients. Developers use Flipside Crypto's data to build applications that power the cryptocurrency market.

Try Flipside Crypto:


There are tons of influencers who are also on-chain analysts writing threads on X about projects. They often source their data through tools like Dune Analytics or Flipside Crypto.

So, before you reach out, check your on-chain data before onboarding them as your influencers.

Remember, by incorporating these 12 Web3 marketing tools as part of your Web3 marketing strategies, your marketing team will be able to build kick-ass Web3 communities—100% guaranteed.

If you are unsure what tools to use and just want to scale your numbers, consider working with us for your crypto marketing strategies.

About the authors

Written by
Joshua Yap

Joshua Yap is the CEO of Solid Metrics with a background in Web3 marketing and community building for more than 5 years.

Reviewed by
Cheryl L

Cheryl is an experienced HR operations advisor with a great ability to detect poor English grammar.

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